OUR STORY

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Trude Lizares has been creating custom to ready-to-wear (RTW) sustainable and handmade pieces from casual to formal wear for thirty-one years in her homegrown atelier in Bacolod City, Negros Occidental, Philippines. Since she was 18 years old, while studying at the Ateneo de Manila University, she was already designing and producing RTW hand-painted pieces for the women at the House of Negros, a nonprofit organisation founded to alleviate poverty caused by the downfall of the sugar industry in Negros Occidental. She did not only showcase her own masterpieces, but also the talents of numerous struggling artists from the Art Association of Bacolod, which her father, Edgardo Lizares founded with the support of National Filipino Artist, Jose Joya, back in 1975.

In 1987, after graduating from university, she relocated to Australia. However, her heart and passion for her art and work coerced her to move back to the Philippines and rebuild her atelier with the same artisan team. Slow fashion and the commitment of giving back to the local community instead of subcontracting overseas where labour is considerably lower however business practices abusive has always been innate in Trude. Therefore, as soon as she moved back, she launched and personally managed her own stores which showcased her beautiful artistic creations in Bacolod City, from 1990 until 2016, when she decided to retire from the fashion industry.

However in 2017 when her daughter, Katrina, came home after eleven years in Sydney Australia to get married, Trude created an entourage of sustainable, handmade, jaw dropping masterpieces in Piña, a handwoven local fabric derived from Pineapple fibres and Silk Cocoon, a handwoven local fabric fabricated by Silkworms. Her family and friends then insisted that she goes back to the industry where they believed she truly belongs. Initially, Katrina wanted a modern bridal gown in imported Silk. Trude, on the other hand, insisted on a modern yet traditional, elaborate, handwoven, hand embroidered and hand beaded grand bridal gown made of the indigenous traditional Piña. Knowing well the value and worth of Piña, the commitment of giving back to the local community, and being the perfectionist that she naturally is, Trude created what she knew was nothing short of best.

Hence, in 2019, with Trude’s heart and passion, and Katrina being well-versed in technology, they both decided to work together and relaunch the brand that you see and experience today - Trude Lizares.

A MESSAGE FROM OUR DESIGNER

Fashion is not just aesthetics. It is a lifestyle – a fusion of the soul of the modern woman and her spirit of yearning for what is eternally true and beautiful.

Sleek, simple lines in rich fabrics designed to suit all body types, Trude Lizares is made especially for the woman who truly knows herself and is happy and confident about who she really is.

Trude Lizares: A Paradox

Indigenous and natural fabrics are given top priority to stay socially aware & environmentally friendly yet the modern, liberated, strong yet classic and classy woman is epitomized in every design. The pieces are handmade, hand embroidered and hand beaded to provide utmost uniqueness and creativity, add to that support the local industry and give livelihood to the local community instead of importing synthetic fabrics and laces nor subcontracting and having the pieces sewn abroad to cut on labour cost but kill our industry in the process.

Each piece is intrinsically designed, sewn and checked to ensure topmost quality.

The pieces are not considered mere pieces of clothing. These are rather works of art so that only a few of a kind are produced. Piña, an indigenous fabric made from Pineapple fiber, is highly utilised and promoted in bridal gowns. Linen is used in the PRESCO Collection.

The workers are inspired to believe in themselves.

They have realized they are not mere sewers who do the job only for the money. They put their heart and soul into the pieces knowing each piece is an extension of themselves. They are respected as artisans who have mastered their craft in producing pieces of art so that this livelihood has become an income generating passion and talent not just to the designer but to the workers themselves. Although there is a core team of highly experienced seamstresses who has been working at the atelier for almost 30 years now, there are some who work at home. Their self-esteem is uplifted as most of them work while they take care of their household. Their income equals or exceeds that of corporate workers.

Trude Lizares is not just a brand. It is a philosophy.

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